Project overview

Game Details

• Genre: Blitz, Collection, Match-3

• Platform: Mobile (iOS and Android)

• Game Engine: Unity

• My Roles: Feature Designer · Content Designer

Logistics

• Project Duration: 2021 - 2024

• Team Size: 85 (studio size 146)

• Downloads: 52 million lifetime downloads

• Rating: 4.5+ on App Store, 4.1+ on Play Store

Features

❖ Owned feature designs and led brainstorms with designers to conceptualize the functionality and aesthetic of the feature.
❖ Collaborated closely with up to15 people from various disciplines at a time (engineers, artists, designers, producers) to develop greenlit features from ideation through release.
❖ Made decisions about feature direction and project priorities based on experience goals and project scope.
❖ Created and maintained game design documents and spreadsheets, tracked my tasks through JIRA, and scheduled meetings with relevant disciplines depending on the feature I worked on.

Content/Live Ops

❖ Designed rewards and difficulty for live events using the sawtooth method.
❖ Created copy for events and features that was routed to franchise for approval.
❖ Designed a variety of clear patterns for Clear Events in Emoji Blitz based off the event theme.
❖ Collaborated with external studio Somatone to design sound effects and stingers for events and new features.
❖ Imported spreadsheet data into Unity through jsons for regular and OTA releases.

Wishing Star

❖ A premium reward feature that gives players agency in selecting three prizes they want and “making a wish” to randomly receive one of their three selections. The more wishes they make, the closer they get to higher “orbit” prizes and having a chance at earning these premium prizes.
❖ In charge of leading and establishing the functionality, design, and aesthetic of Wishing Star. Inspired by Super Mario Galaxy and outer space themes, I conceptualized different ideas for portraying the Wishing Star screen and created a Wishing Star character mascot (nicknamed “Chonky Blue”) to brand the overall feature.
❖ Worked closely with art team to ensure the overall design and aesthetic aligned with the functionality and player experience goals for the feature.
❖ Storyboarded the rewarding sequence and worked with animation team to produce the final version loosely based off the storyboards.

Public Service Announcements (PSA)

❖ A quality of life feature that directly addresses our players regarding player feedback and sentiment, bugs, and significant updates from Emoji Blitz.
❖ Designed the functionality and requirements for PSA to ensure players are notified of our efforts to address feedback, while not overwhelming them with too many announcements at once.
❖ Designed the layout of the PSA popup to be modular in design to allow for flexibility in composing different messages to our players. This allowed for various disciplines to easily use the PSA as needed.
❖ Implemented copy and rewards using spreadsheets and jsons to test, create, and schedule multiple PSAs.
❖ Tested the feature to ensure it performed as expected before pushing changes to Github and handing off to QA team.

Event Progress Rewards (EPR)

❖ A player love feature that awards players with items required to progress through Events to give them a boost and encourage them to participate.
❖ Designed the functionality for earning EPRs and how they interact with numerous parts of the game that involved prize flows.
❖ Created flow charts to document about five to eight cases where EPRs are awarded, how they interact with existing systems, and if any exceptions need to be made.
❖ Worked with senior designer to design and balance the EPR loot table reward system to create a tiered reward structure (bronze, silver, and gold) and give content designers/product managers flexibility when they design Event content.
❖ Worked closely with engineers to answer design questions, identify edge cases, and update the GDD before and during the production process.
❖ Playtested the feature in build alongside QA team to ensure the feature performed as expected.

Fast Follow Sales (FFS)

❖ A monetization feature that surfaces limited time discounted offers to players based off their progress in Emoji Blitz.
❖ Designed the layout and functionality of FFS to achieve KPIs set by studio leads and product managers.
❖ Worked with product managers to identify and define triggers for surfacing FFS at a reasonable frequency that encourages players to continue making targeted progress through discounted purchases.